GB Shipping Country Buy now

Select your shipping country

  • North America
  • Asia
  • Europe
  • Australasia


You know the moment when you feel ‘in the zone’?

Everything is clicking – you are focused and fully absorbed in what you are doing. Time flies by and you find the experience so rewarding and positive. You feel that you were simply at your best, but you can’t quite put your finger on how you got there?

Psychologists say that you’re in the ‘flow state’ and IRIS has created the technology to help you to get there – through immersive sound.

Professor J Bhattacharya

Professor J Bhattacharya

Goldsmiths, University of London


What is ‘flow’ state?

Imagine for a moment that you are running a race. Your attention is focused on the movements of your body, the power of your muscles, and the force of your lungs.

You are living in the moment, utterly absorbed in the present activity. You’re ‘In Flow’- a state of complete immersion in an activity.

IRIS enables flow

IRIS sound technology activates this potential by engaging your brain through active listening – sound that connects and stimulates biology – enabling you to find your ‘flow’.

Consumer benefit

This immersive sound experience brings neurological benefits; your experience of music and entertainment, your mental wellbeing and your performance levels.

How IRIS enables flow state

3 steps to listen well and feel more alive:

IRIS algorithm splits out and increases the phase information sent to the brain.
Unlocking the ‘live’ dimension in recorded sound.
Listener’s brain reassembles the information and becomes more active in the listening process.

Why should I bother with flow?

Activity is much more rewarding in flow

Flow is related to dopamine, a key neurochemical relevant for learning and reward. The release of endorphins and other neurochemicals during flow state further makes the activity extremely rewarding.

We return to what we enjoy

As we are pleasure-seeking species, performing in flow state is one of the best ways to indulge this side of our personalities, making our desire to return to this state strong.

Helps motivation

Flow is crucially linked with high intrinsic motivation – we like doing for the sake of doing, but not for an external reward. Research has shown that flow experience may help us going when the going gets tough and rough.

Supports learning

When we are fully focused and engaged in an activity, we are able to digest more information but with effortless attention, and return to the activity more successfully, therefore increasing our memory retention in the process. Research shows that students who have higher flow experience tend to show higher learning performances.

Peak experience

Flow is related to peak experience and optimal performance, psychological states of intensely positive, blissful feelings and personal fulfilment.

What are the key markers of flow?

Challenge-skill balance

Feeling competent to meet the current challenge

Clear feedback

Knowing precisely how well we are doing

Loss of self-consciousness

Not worrying what others will think of us

Action-awareness merging

Attention comes effortlessly without thinking

Intense concentration

Being utterly focused on the task

Time distortion

Not being aware that the time flew by

Clear goals

Having a clear sense of what we want to do

Sense of control

A feeling of total control over the task

Intrinsic rewards

Feeling the whole experience to be extremely positive

How IRIS impacts our experience, brain and heart?

We have a richer, absorbing and more fulfilling experience listening to music with IRIS than we do without it.

IRIS stimulates our brain-boosting, high-frequency brain waves (beta, gamma, higher gamma)

Beta wave (13-30Hz)
Gamma wave (30-48 Hz)
Upper gamma wave (52-80 Hz)

Beta wave (13-30Hz)

Beta wave (13-30 Hz) is dominant in our waking state and is active when undertaking cognitive tasks. Beta wave is enhanced when we are alert, attentive and engaged in demanding task, making decisions or trying to focus.

Gamma wave (30-48 Hz)

Gamma wave (30-48 Hz) is associated with alert mental states, active information processing and binding information together in the brain. Gamma wave is enhanced by attention, memory and focus.

Upper gamma wave (52-80 Hz)

Upper gamma wave (52-80 Hz) is less studied but is supposed to be associated with higher cognitive functions such as working memory, language processing, and also suppressing distractions.

IRIS leads to a rewarding state

“IRIS boosts brain’s high frequencies the most over the frontal regions”

Earlier research showed similar brain activity patterns when people viewed their favourite movie trailers, expressed their choices, and consumed their preferred stimuli.

Therefore, IRIS evokes a brain state reflecting higher engagement, preferences, and reward.

IRIS improves motivation and engagement

A higher frontal alpha asymmetry (a neural marker representing approach/withdrawal model of emotion) for IRIS suggests a state with an increased motivational
and engagement.

IRIS improves cardiac health

Heart rate variability (HRV) is the variation in the time between consecutive heartbeats in milliseconds. IRIS is found to boost HRV, and an increased HRV is connected to reduced mortality and an overall improvement in cardiac health.

IRIS induces relaxation

A lower heart rate is an essential factor in maintaining healthy heart rhythm. IRIS leads to a reduction of heart rate, and a lower heart rate is a key marker of a more relaxed state.

Flow by IRIS

With IRIS enhances the engagement and absorption of the music and provides more stimulation of the brain. This, in turn, can lead to a flow-like state for the listener as they are listening more actively – the brain is engaged, focused, motivated and feeling rewarded.

Experiences with flow:

“Music is so important when you’re training, warming up. I have a playlist I listen to when I’m in competition, cooling down, stretching. It varies from Bob Marley to Diplo to Drake to Chris Brown. When I’m in competition I like to hear a lot of bass, a beat. I don’t care about the words too much, I just care about how it makes me feel.”

Red Bull article featuring British Fencer Miles Chamley-Watson