We are a science based audio software business with a patented algorithm designed to help your users find increased calm, balance, ease, stillness and peace through a healthy mind and restful sleep.
IRIS is a super lite, real time software, enabling you to embed in either your software or hardware. Choose between recording via a plugin, or a simple, lean tech fit supported by our team of engineers without the need for remastering.
Connect your headphones
Press play
Toggle the IRIS switch to turn on and off
According to our scientific and quantitive research IRIS gives you two benefits; an enhanced audio experience and a positive impact on your wellbeing whilst you listen. IRIS is added either at creation of your audio via plugin or a simple post production tech fit. IRIS will then help create a positivity and motivation that will help your users approach sleep with an improved mindset.
In blind A/B tests run by the Smithfield Collective in 2020 75% of 124 respondents stated they had a strong preference for the IRIS version of audio verses standard MP3; describing IRIS as like a live experience, more immersive, richer, deeper and more complete.
In blind A/B testing run by the Smithfield Collective in 2020 across 1000 respondents, of those who expressed a strong preference, 2/3rds chose IRIS verses some other high quality audio versions; Dirac, MQA and UHD.
Findings from a Goldsmith’s University pilot EEG research study into how IRIS affects the brain conducted by Professor Joydeep Bhattacharya, Director of Research, Department of Psychology, Goldsmiths, University of London.
A study was conducted into the effects IRIS had on the brain when subjects were subjected to audio extracts with our IRIS patented algorithm, comparing to normal MP3. An EEG study was completed whilst listening to the same musical excerpts in these different formats, Plain MP3 and IRIS.
FOCUSED
Is dominant in our conscious waking state and is active when undertaking cognitive tasks. Beta is a ‘fast’ brainwave activity, present when we are alert, attentive and engaged in problem solving, making decisions or trying to focus on a task.
RELAXED
Is hugely beneficial for achieving a state of balance and calm and can be heightened through meditation. Gamma is important for data processing, relaxation and can be important in developing memory retention levels.
POSITIVE AND MOTIVATED
A marked increase in frontal alpha asymmetry is accepted scientifically as a measure of the underlying positivity of feelings and motivational state. Frontal left lobe indicates positivity and approach motivation, right lobe is the counter to this.
From the EEG images to the right taken from the pilot testing, it is clear there is a larger substantial higher frequency response over frontal brain regions for IRIS compared to MP3.This frontal high frequency measurement is a neuromarker of reward and preference. There is a clear indication of increased activity in frontal left lobe demonstrating an increase in positivity and approach motivation.
Is the physiological phenomenon of a variation in the time interval between consecutive heartbeats in milliseconds. An increased HRV is connected to reduced mortality and an overall improvement in well-being.
Is an important factor in maintaining a healthy heart rhythm. A lower heart rate is a key marker of reduced stress levels and overall well-being.
IRIS Max for Wellness Soundscapes (and Classical music) led to:
• Lower heart rate (a relaxed state),
• Higher variability (sign of a more healthier heart rhythm)
• Increasing low-frequency (LF), decreasing high frequency (HF), and a higher LF:HF (sign of a reduced stress response)
In Goldsmith’s University EEG Testing on the effects of IRIS, the Wellness and Spoken Word genre showed the most consistent effects when comparing both IRIS algorithms to standard MP3 audio. We continue to build on our findings with further EEG research scheduled early 2021.
Verbal responses
IRIS was more stimulating, absorbing
IRIS had the best overall impact
Brain responses
IRIS was more effective at the global brain level
IRIS was more engaging and helped create positive emotions
Heart response
IRIS had a positive impact on the heart
So we can talk you through how simple and smooth our tech fit is. No remastering, no complicated tech processes, we have a highly trained set of technicians to help you through the process. Most of our tech solutions take less than 24 hours from start to finish to get you live with IRIS.
