Radio with IRIS

 

The world’s most advanced Audio Phase Algorithm

 

 

Listen and experience our immersive sound

1

Connect your headphones

2

Press play

3

Toggle the IRIS switch to turn on and off

Radio

The world's most advanced Audio Phase Algorithm

Coca cola

Coca Cola

GAME

GAME

Garmin

Garmin

Kleenex

Kleenex

Lloyds Banking Group

Lloyds Banking Group

Nintendo

Nintendo

Twix

Twix

Sainsburys

Sainsburys

Big Brands

Big Brands

CH Brands

CH Brands

Med Brands

Med Brands

How?

 

Digital audio sound-waves are passed through the algorithm. Phase information is analysed, replicated and adjusted to recreate the space and timing intricacies that would occur in the real world. This doesn’t change the sound itself, but makes it sound fuller, richer and more detailed to the human ear – as it would in real life.

 

In blind A/B tests run by the Smithfield Collective in 2020 75% of 124 respondents stated they had a strong preference for the IRIS version of audio verses standard MP3; describing IRIS as like a live experience, more immersive, richer, deeper and more complete.

 

In blind A/B testing run by the Smithfield Collective in 2020 across 1000 respondents, of those who expressed a strong preference, 2/3rds chose IRIS verses some other high quality audio versions; Dirac, MQA and UHD.

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