Digital audio sound-waves are passed through the algorithm. Phase information is analysed, replicated and adjusted to recreate the space and timing intricacies that would occur in the real world. With the changes made to the phases, ears receive the waves at different times making the brain piece together the sound, in tests this improved the perceived quality of the audio. This patented audio process creates brain activity in the areas of the brain that are scientifically accepted to control positivity and approach motivation.
In blind A/B tests run by the Smithfield Collective in 2020 75% of 124 respondents stated they had a strong preference for the IRIS version of audio verses standard MP3; describing IRIS as like a live experience, more immersive, richer, deeper and more complete.
In blind A/B testing run by the Smithfield Collective in 2020 across 1000 respondents, of those who expressed a strong preference, 2/3rds chose IRIS verses some other high quality audio versions; Dirac, MQA and UHD.