Wellbeing and Mindfulness with IRIS and Pzizz

We are a science based audio software business with a patented algorithm designed to help your users find increased calm, balance, ease, stillness and peace through a healthy mind and restful sleep.

IRIS is a super lite, real time software, enabling you to embed in either your software or hardware. No remastering of audio required, a simple, lean tech fit supported by our team of engineers. 

Listen and experience our immersive sound

1

Connect your headphones

2

Press play

3

Toggle the IRIS switch to turn on and off

Wellbeing sounds

According to our scientific and quantitive research IRIS gives you two benefits; an enhanced audio experience and a positive impact on your wellbeing whilst you listen. IRIS is added post creation of your audio via a simple tech fit. IRIS will then help create a positivity and approach motivation that will help your users approach sleep with an improved mindset.

Cave paintings intro

Pzizz

Cave paintings loop

Pzizz

Central terminal low intensity

Pzizz

The adventures of Kintaro the golden boy Abbe

Pzizz

The shifting of the land Daniel

Pzizz

Activating sacred positive

Wellbeing and Mindfulness

Emotive sacred soothing

Wellbeing and Mindfulness

How?

 

Digital audio sound-waves are passed through the algorithm. Phase information is analysed, replicated and adjusted to recreate the space and timing intricacies that would occur in the real world. With the changes made to the phases, ears receive the waves at different times making the brain piece together the sound, in tests this improved the perceived quality of the audio. This patented audio process creates brain activity in the areas of the brain that are scientifically accepted to control positivity and approach motivation.

 

In blind A/B tests run by the Smithfield Collective in 2020 75% of 124 respondents stated they had a strong preference for the IRIS version of audio verses standard MP3; describing IRIS as like a live experience, more immersive, richer, deeper and more complete.

 

In blind A/B testing run by the Smithfield Collective in 2020 across 1000 respondents, of those who expressed a strong preference, 2/3rds chose IRIS verses some other high quality audio versions; Dirac, MQA and UHD.

Scientific research

 

Findings from a Goldsmith’s University pilot EEG research study into how IRIS affects the brain conducted by Professor Joydeep Bhattacharya, Director of Research, Department of Psychology, Goldsmiths, University of London.

 

A study was conducted into the effects IRIS had on the brain when subjects were subjected to audio extracts with our IRIS patented algorithm, comparing to normal MP3. An EEG study was completed whilst listening to the same musical excerpts in these different formats, Plain MP3 and IRIS.

Beta power

FOCUSED

Is dominant in our conscious waking state and is active when undertaking cognitive tasks. Beta is a ‘fast’ brainwave activity, present when we are alert, attentive and engaged in problem solving, making decisions or trying to focus on a task.

Gamma power

RELAXED

Is hugely beneficial for achieving a state of balance and calm and can be heightened through meditation. Gamma is important for data processing, relaxation and can be important in developing memory retention levels.

Frontal alpha asymmetry

POSITIVE AND MOTIVATED

A marked increase in frontal alpha asymmetry is accepted scientifically as a measure of the underlying positivity of feelings and motivational state. Frontal left lobe indicates positivity and approach motivation, right lobe is the counter to this.

High frequency brain response by IRIS

From the EEG images to the right taken from the pilot testing, it is clear there is a larger substantial higher frequency response over frontal brain regions for IRIS compared to MP3.This frontal high frequency measurement is a neuromarker of reward and preference. There is a clear indication of increased activity in frontal left lobe demonstrating an increase in positivity and approach motivation.

Healthy heart

Is the physiological phenomenon of a variation in the time interval between consecutive heartbeats in milliseconds. An increased HRV is connected to reduced mortality and an overall improvement in well-being.

Is an important factor in maintaining a healthy heart rhythm. A lower heart rate is a key marker of reduced stress levels and overall well-being.

Impact on autonomic (ECG) responses

 

IRIS Max effect was more consistent and pronounced than IRIS

IRIS Max for Wellness Soundscapes (and Classical music) led to:

• Lower heart rate (a relaxed state),
• Higher variability (sign of a more healthier heart rhythm)
• Increasing low-frequency (LF), decreasing high frequency (HF), and a higher LF:HF (sign of a reduced stress response)

Summary

 

In Goldsmith’s University EEG Testing on the effects of IRIS, the Wellness and Spoken Word genre showed the most consistent effects when comparing both IRIS algorithms to standard MP3 audio. We continue to build on our findings with further EEG research scheduled early 2021.

Verbal responses

IRIS was more stimulating, absorbing

IRIS had the best overall impact

<strong>Brain responses</strong>

IRIS was more effective at the global brain level

IRIS was more engaging and helped create positive emotions

<strong>Heart response</strong>

IRIS had a positive impact on the heart

Remember to try our playlist

Listen now

Contact us at [email protected]

 

So we can talk you through how simple and smooth our tech fit is. No remastering, no complicated tech processes, we have a highly trained set of technicians to help you through the process. Most of our tech solutions take less than 24 hours from start to finish to get you live with IRIS.

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